IBM came up with an idea of presenting unique data-driven insights for the most discussed and debated topic in India Cricket. To bring out the best of the 2015 ODI Cricket World Cup, it came up with a real time, social newsroom on Twitter @ScoreWithData for 45 days, powered by IBM’s Analytics and Cloud capabilities. Through this IBM converted India’s most fervent religion, Cricket into an opening shot for data analytics into Corporate bedrooms. Thereby growing the IBM Analytics ScoreWithData by 62%.