Best user generated content-Case study 2017 India
The above video is an example of user generated content.User-generated content, alternatively known as user-created content, is any form of content created by users of a system or service and made available publicly on that system.
Horlicks (Glaxo Smith Kline) – Horlicks is a leading nutrition brand of GSK. Horlicks Oats provide various health benefits.
In today’s environment when you have everything from Banks to Birth Control pills and Water Coolers to Air Purifiers with a digital presence, we place innovation above all in order to distinguish our clients from the herd! We always aim to make the brand a little more Foxy. We always do things differently, because we don’t know any other way. This works for us as it leads to thinking outside the box and coming up with ideas like never before. For our clients, it leads to innovative, interactive and impactful award winning work that raises the bar for the industry.
FoxyMoron has conceptualized, created and executed some of the biggest and successful brand led activities in India and our company has grown to become one of India’s leading digital marketing agencies, but nothing else has changed…we still follow the same philosophy!
Not many people are very well versed with the health Benefits of Horlicks Oats. The brand wanted to create a hype around the health factor of the product and highlight its benefits through this campaign.
The brand got people to talk about the #OathToHealth and every time people tweeted about the one bad habit that they would want to cut down on, the brand sent them a customized response on Twitter.
With this campaign, the brand also launched itself on Facebook. We began by making creatives out of the testimonials we received and started conversations on Facebook.
We collaborated with 500 mass influencers, as well as celebrity influencers who tweeted their #OathToHealth and helped amplify brand conversations.
Results
6,313 conversations around #OathToHealth
Trended No.1 on Twitter for 2 days
Followers increased by 214
6K impressions on Twitter
Featured in Campaign India & Lighthouse Insights
Reached 40,53,684 people on Facebook
22,09,542 Views on YouTube
Observations
The campaign helped in building advocacy for the brand since we used health lovers and generated testimonials. The blend of platforms helped us in reaching a wider audience.