Introduction to Digital Marketing
Social Media Optimization
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Introduction to Social Media Marketing (15:01)
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Creating Brand Experience in the Social Era (18:56)
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How to create content calendar on social media (6:55)
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Performance Aspects of social media platform (14:49)
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Social media Advertising (17:20)
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Return of Investment in Social Media (17:19)
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Touching lives Email Marketing (18:46)
Search Engine Marketing
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Introduction to Search Engine Marketing (12:48)
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Introduction to Google Adwords (13:40)
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How to Create a Campaign in Google Adwords (23:12)
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Tracking Conversion (9:37)
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About Keyword Match Type (8:56)
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Common Adwords Term (6:32)
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About text Ads (3:20)
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How Ranking is Decided (10:00)
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Re marketing and thing to remember in re marketing (4:31)
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Understanding the benefits of a video Campaign (13:56)
Search Engine Optimization
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Introduction to Internet (11:47)
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Introduction to Search Engine (10:21)
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About Keyword Analysis (5:45)
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About Keyword Analysis - 2 (19:04)
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About Advance Keyword Analysis (14:28)
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Know more about various keyword research tools (8:50)
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How to do On Page Optimization (18:58)
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How to do On Page Optimization -2 (7:11)
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Content Optimization (17:56)
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How to do Off Page Optimization (11:59)
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Technical Audit of your Website (15:40)
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Technical Audit of your website -2 (15:00)
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Type of Re-directs (12:22)
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PPT & Keyword research Files
Wordpress
Google Analytics
Email Marketing
Reference Docs for all sessions
Evaluation 5th October - 17th October
